Public Health Research

Published

April 2024


Contributors

Jack England (ACE - Economist )

Shamika Shah (ACE - Customer Success Manager )

Romina Nanwani (Marketing Planning Product & Solutions - Senior Marketing Manager)

Thought Leadership Infographic Figures & Illustrations
Conference Attendance Marketing

This flyer was created to support on-the-ground conversations with prospective users at the 2024 European Association of Research Managers and Administrators (EARMA) General Assembly, held in Denmark in April 2024. The theme of this year’s conference focused on enhancing the strategic role of research managers and administrators in shaping the future of research in Europe, making it a fitting platform to introduce Nature Research Intelligence and its AI-powered capabilities.

Designed to spotlight our product’s strengths, the flyer showcases how Nature Navigator and the wider Nature Research Intelligence suite help research managers make confident, data-driven decisions. Through advanced machine learning and topic modelling, our tools provide insights into funding landscapes, collaboration networks, and emerging research themes—critical for maximizing the strategic impact of public health research.

By equipping research offices with clear, actionable insights, this material strengthens early conversations and highlights how our tools align with global efforts to advance SDG 3 and foster high-impact, collaborative research.

Nature Research Intelligence (NRI) often use networking and dissemination forums such as conferences, and online marketing campaigns to test new, novel ideas for visualisations to better help convey our data and trends hidden within these data.

The topic anatomy visualisations on Nature Navigator topic pages are purposefully very analytical in their nature, allowing users to easily and quickly compare and contrast a range of different '[sub]topic-based' attributes - namely size, measured by number of publications - of interest to readers. However, during planning for producing content for EARMA 2024 we felt NRI would benefit from a softer, more natural-looking version of our topic anatomy created for the conference's 'Public Health' topic.

Having more physical space to use for displaying this alternative form of the topic anatomy visual, allowed us to play around with different orientations and spreads of the topic anatomy tree. We leant on the idea of a tree's natural growth from a central 'seed' point outwards in a dendritic branch formation to indicate and discriminate between different, successive layers of sub-topics to the main topic of 'Public Health'.

Colour and physical size was also used to further enhance and encode the main notions of sub-topics of different sizes - measured by number of publications - and which layer of the topic anatomy a sub-topic resided in.

NRI Public Health research Postcard for EARMA2024
first page of Public Health research information flyer for EARMA2024first page of Public Health research information flyer for EARMA2024first page of Public Health research information flyer for EARMA2024

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